Curriculum Vitae

Ruslan Shuvalov — Senior Product Manager CV

B2B SaaS · FinTech · Growth · Monetization · AI Automation. Based in Portugal, available across the EU and remotely.

Summary

Senior Product Manager with a decade of work across B2B SaaS, FinTech and consumer products. I help teams find growth, monetization and retention opportunities, design AI-assisted workflows that remove real manual work, and launch new products from idea to recurring revenue.

Comfortable with data-heavy and operationally complex products — onboarding, verification, payments, integrations, pricing and support. Technical background lets me work closely with engineering and design realistic AI/automation solutions.

Core skills

Product StrategyProduct DiscoveryProduct AnalyticsMonetizationActivation & RetentionOnboardingFunnel OptimizationA/B TestingStakeholder ManagementRoadmap PrioritizationGo-to-market0 → 1 Product

Selected results

+90%
ARPU growth
Monetisation & funnel work
3k → 9k
Active users
Activation & retention
2.5d → 6h
Support resolution
AI-assisted workflows
2.4M RUB/mo
New SaaS revenue
0-to-1 B2B sub-product
60%+
Pilot retention
0-to-1 B2B SaaS pilot
22
Pilot clients
Early go-to-market

Experience areas

Worked across product, growth and operations in B2B SaaS, FinTech, banking, payments and retail analytics. Owned outcomes end-to-end — from problem framing and discovery to shipped features, instrumentation and iteration.

Detailed company history, dates and references are available on request and in the downloadable PDF CV.

AI / Automation projects

Designed AI assistants, LLM workflows and internal tools that reduce manual work in support, analytics, research and operations. Examples include AI-assisted customer support (resolution time 2.5 days → 6 hours), pricing optimization for retail, and internal RAG-based knowledge tools.

Product cases

Selected case studies with the problem, approach and shipped outcome.
Data & Pricing

Pricing Optimisation SaaS: 0→1 Discovery to 22 Pilots

Defined ICP and value proposition for a B2B pricing optimisation SaaS, ran fast discovery, and shipped an MVP with a lean team (2 engineers + sales). Built roadmap and financial model to support early GTM and fundraising readiness.

Result · • 22 pilot clients launched. • 60%+ retention. • Early subscriptions signed.
AI Automation

AI Support Automation: From 2.5 Days to 6 Hours

Redesigned onboarding/support experience via customer research and ticket analytics, then launched an LLM-powered tier‑1 support assistant with RAG and guardrails to reduce manual workload and speed up resolution.

Result · • 46% fewer manually handled requests. • SLA: 2.5 days → 6 hours. • 43% more requests handled.
Data & Pricing

Monetisation Rebuild: +90% ARPU in B2B SaaS

Rebuilt monetisation for a dealership SaaS platform: packaging, contextual upsells, and event-based analytics linking behaviour to revenue. Shipped iteratively across multiple cross-functional teams.

Result · • ARPU +90%. • Behaviour linked to revenue drivers via dashboards.
Growth

Scaling Adoption: 3,000 → 9,000 Active Users + Revenue Surge

Scaled adoption by fixing onboarding friction, redesigning high-friction checkout steps, and aligning product/marketing/sales around a measurable funnel with event analytics and iterative rollout.

Result · • Active users: 3,000 → 9,000. • Quarterly revenue: 14M → 27M RUB (3 months).
Growth

New SaaS Sub-Product: From Loss-Making to 2.4M RUB/Month

Turned around an e-commerce SaaS sub-product by clarifying positioning, improving core UX/reliability, and launching a new revenue stream (cloud fiscal services) aligned with real SMB pain points.

Result · • −0.5k → 2.4M RUB/month in 6 months. • 120 → 300 clients. • +0.8M RUB/month new revenue stream.
AI Automation

Public A/B Pricing Optimiser: Live Streamlit Tool for SMB Pricing Decisions

Built and deployed a self-serve A/B pricing tool for small retail and SMB teams without analysts. Users upload experiment data, get statistical conclusions, and receive actionable pricing recommendations via a simple UI.

Result · • Public demo shipped (Streamlit). • End-to-end build + deployment delivered.
Growth

Enterprise Analytics Platform: 15,000 Internal Users Adoption

Built an internal analytics platform in a large enterprise: aligned requirements across 7 divisions, delivered leadership reporting, and shipped a product adopted by 15,000 employees through feedback-driven iteration.

Result · • Launched analytics platform. • Adopted by 15,000 employees.
AI Automation

Whisper Call Analysis Pipeline: Turning Recordings into Coaching Recommendations

Built an automated workflow that processes batches of sales calls: Whisper transcription → NLP analysis → structured insights and next-day script improvement recommendations.

Result · • Demo shipped: audio → recommendations. • Ready for production hardening.
AI Automation

AI-Enabled CRM for Renovation Business: Profitability Analytics per Client

Built a lightweight CRM for a solo contractor: client/project tracking, expense logging per customer, and profitability analytics. Replaced spreadsheets with a structured workflow and minimal admin overhead.

Result · • CRM demo shipped. • Profitability analytics per client/project.

Domains

B2B SaaSFinTechBankingPaymentsRetail AnalyticsPricing OptimizationAI AutomationLLM WorkflowsRAGInternal Tools

Tools

AmplitudeMixpanelSQLLooker / dashboardsFigmaNotionLinear / JiraOpenAI / GPT-4LangChainn8n / Make

Location & work authorization

Based in Lisbon, Portugal. Available for hybrid roles in Lisbon and remote roles across the EU.

Open to: Senior Product Manager · Product Lead · Growth Product Manager · B2B SaaS Product Manager · FinTech Product Manager · AI Product Manager · AI Automation Product Manager.

Education

Master's degree in Automated Data Processing and Control Systems — MEPhI (National Research Nuclear University).

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