Growth
Scaling Adoption: 3,000 → 9,000 Active Users, Quarterly Revenue $195k → $380k
Removed checkout and onboarding friction, aligned product, marketing and sales on one funnel. 3× users, ~2× quarterly revenue.
Context
Dealership SaaS with end-user-facing digital purchase flows (B2B/B2C mix). Growth depended on improving activation and reducing friction in complex purchase steps (trade-in, credit, insurance).
My role
Senior PM, owner of the funnel from sign-up to first payment.
What shipped
• Improved onboarding and time-to-first-value. • Redesigned checkout to reduce cognitive load and preserve progress. • Introduced clearer guidance and commitment actions. • Iterative rollouts with metric monitoring and feedback loops.
Result
• Active users: 3,000 → 9,000. • Quarterly revenue: $195k → $380k in 3 months.