Scaling Adoption: 3,000 → 9,000 Active Users + Revenue Surge
Scaled adoption by fixing onboarding friction, redesigning high-friction checkout steps, and aligning product/marketing/sales around a measurable funnel with event analytics and iterative rollout.
Context
Dealership SaaS with end-user-facing digital purchase flows (B2B/B2C mix). Growth depended on improving activation and reducing friction in complex purchase steps (trade-in, credit, insurance).
My role
Product Manager leading growth initiatives across teams and functions.
Discovery
• Event analytics to identify drop-offs and behaviours correlated with conversion. • User interviews and usability sessions to find confusion points. • Journey mapping of branching steps (trade‑in/credit/insurance). • Marketing/sales feedback to align acquisition and activation messaging.
Solution
• Improved onboarding and time-to-first-value. • Redesigned checkout to reduce cognitive load and preserve progress. • Introduced clearer guidance and commitment actions. • Iterative rollouts with metric monitoring and feedback loops.
Result
Active users grew from 3,000 to 9,000; quarterly revenue grew from 14M to 27M RUB within 3 months.