Cases
Selected product work
A short list of projects where I owned the outcome end-to-end - from problem to shipped result
Product outcomes
Shipped outcomes · 5Data & Pricing
Pricing Optimisation SaaS: 0→1 Discovery to 22 Pilots
• 22 pilot clients launched.
• 60%+ retention.
• Early subscriptions signed.
Open case
Data & Pricing
Monetisation Rebuild: +90% ARPU in B2B SaaS
• ARPU +90%.
• Behaviour linked to revenue drivers via dashboards.
Open case
Growth
Scaling Adoption: 3,000 → 9,000 Active Users + Revenue Surge
• Active users: 3,000 → 9,000.
• Quarterly revenue: 195k$ to 380k$ (3 months).
Open case
Growth
New SaaS Sub-Product: From Loss-Making to 35k$/Month
• −7k$ →35k$/month in 6 months.
• 120 → 300 clients.
• +7k$/month new revenue stream
Open case
Growth
Enterprise Analytics Platform: 15,000 Internal Users Adoption
• Launched analytics platform.
• Adopted by 15,000 employees.
Open case
AI builds & prototypes
Demos and prototypes · 4AI Automation
AI Support Automation: From 2.5 Days to 6 Hours
• 46% fewer manually handled requests.
• SLA: 2.5 days → 6 hours.
• 43% more requests handled.
Open case
AI Automation
Public A/B Pricing Optimiser: Live Streamlit Tool for SMB Pricing Decisions
• Public demo shipped (Streamlit).
• End-to-end build + deployment delivered.
Open case
AI Automation
Whisper Call Analysis Pipeline: Turning Recordings into Coaching Recommendations
• Demo shipped: audio → recommendations.
• Ready for production hardening.
Open case
AI Automation
AI-Enabled CRM for Renovation Business: Profitability Analytics per Client
• CRM demo shipped.
• Profitability analytics per client/project.
Open case