Growth
SaaS Sub-Product Turnaround: −$7k → +$35k per Month
Took a loss-making e-commerce sub-product to $35k/month in 6 months; added cloud fiscal services as a new revenue line.
Context
Sub-product inside an e-commerce SaaS, 120 SMB clients, losing $7k/month.
My role
Senior PM, owner of the sub-product P&L.
Key decisions
• Repositioned the product around core workflows and clearer value. • Reliability and UX before new features. • Cloud fiscal services as a monetised add-on for SMB clients.
What shipped
• Repositioned product around core workflows and clearer value. • Improved UX/reliability to reduce friction and support load. • Launched cloud fiscalisation as a paid add-on. • Focused roadmap on high-impact, low-complexity improvements.
Result
• Monthly result: −$7k → +$35k. • Clients: 120 → 300. • New revenue stream: +$11k/month.