Product & Growth
Product Growth & Monetisation
I help products find where revenue, conversion and retention are leaking, then turn those insights into product decisions, experiments and shipped improvements
Problems I work with
Where senior growth product work moves the needle
Low activation
Weak retention
Monetisation gaps
Poor conversion between funnel steps
Unclear product metrics
Growth ideas without prioritisation
Revenue opportunities hidden inside user behavior
How I work
From vague goals to shipped outcomes
01
Diagnose where value leaks
Map the user journey, instrument the funnel and find where revenue, conversion or retention actually breaks
02
Turn signals into hypotheses
Convert messy data and qualitative input into a short, prioritised list of bets - not a 40-row backlog
03
Ship and measure
Run experiments, instrument outcomes and bring the team back to the metric that matters